An interview for world's toughest job

Sharing with you an incredible, interesting and cool project from a Boston agency called Mullen.

Project title : World’s Toughest Job

The Boston agency posted this job listing online for the post of
‘Director of Operations’ at a company called Rehtom Inc.

The job ad got 2.7 million impressions from paid ad placements. It got 24 people inquired. Job applicants were interviewed via webcam, and their reactions were captured on video.

All of them find the job responsibilities and requirements are ‘very insane’, ‘inhumane’ or ‘cruel’.

However, their reactions at the end of the interviews were mostly heart-warming 🙂

Here are just some of the ‘essential duties and job responsibilities’

  • Oversee the overall day-to-day success and development of all associates. They are fully dependent on you.
  • Provide appropriate solutions to satisfy all associate needs, including but not limited to comfort, security, support, growth, knowledge, well-being, structure, consistency, discipline, acknowledgment, preparedness, safety, mobility, capability, facility and tranquillity.
  • Track daily, weekly and monthly associate development against assigned goals and expectations.

And their ‘requirements’ are

  • Working from 135 to unlimited hours per week
  • No vacations
  • No time to sleep
  • Constantly exerting yourself
  • Standing up almost all the time
  • No salary

Worth to watch this video till the end. 😉


CREDITS for this project goes to : 
Project: World’s Toughest Job

Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Director, Copy: Andrea Mileskiewicz
Associate Creative Director, Art: Blake Winfree
Executive Director of Integrated Production: Liza Near
Head of Broadcast: Zeke Bowman

Here’s the actual job posting from Rehtom Inc.



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